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Vicente Monleón Oliva: The "bad" of the film

Visual culture is understood as a representation of ideas on the plane of fiction, but whose repercussions occur in reality. For this reason, it is essential to attend to the messages, ideologies, dogmas, etc., that it creates, recreates and disseminates through its plots and that directly influence the audience that consumes them; especially when such reception and consumption occurs in a passive way and among those who belong to childhood - who are still in the process of developing their own identity and making their personality -. The Disney production company is used as a cinematographic example of animation capable of controlling society throughout a century of existence and with the ability to endure social positions based on the ideals of past centuries. This situation is considered evil, due to the way in which the current children's group perceives a biased view of reality; assimilating it as normative and acceptable. Following in the line of this metaphorical concept of evil, classic Disney films are critically analyzed in which the main perverse figures of the plots are women; starting from a plural and artistic methodology. An Image-Based Investigation (IBI) is carried out. This study focuses on analyzing the aesthetic and ethical components of these figures, finding a Manichean tendency in the physical construction of the villain and a series of stereotypes regarding her psychological recreation. Although, as potentially significant results, the heteropatriarchal messages and discourses used for its preparation are manifested and that undermine a more tolerant and respectful society with respect to diversity and gender dissidence. For this reason, the bad guys in Disney films are capable women, rulers, leaders, scientists, etc., and they pose a questioning of the foundations of patriarchal society in which men exercise sovereignty. However, to complement the study, other audiovisual animation products are disseminated in which the concept of evil is blurred and is presented from other positions that are much more current and that defend a more progressive society and make the concept of duality visible.

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